WELCOME IN

Brand Design for
curious
collaborative
community-oriented
creative
business owners
in Boston

Your branding should be an extension of your personality and passions, not based on what’s trending. Let’s get you recognized for who you are and what you do best.

We’re currently under construction but keep scrolling for more on working together

IS YOUR BRANDING MAKING YOU CRINGE?

ARE YOU ITCHING FOR A CHANGE?

I get it!

that’s why my website is under construction!

I know you’ve worked hard to get where you are in life and in business! You know what you like, what you don’t, and how to make decisions with intention. So when something feels unaligned (read: your branding), it’s JARRING.

So I won’t make you wait! Even thought my site is under construction, we can still work together.

Because you still deserve branding that feels so “YES this is me” so you can confidently step into your potential and grow your business with the intention and alignment you crave!!!

Keep scrolling to learn more or click the button below to go directly to the form!

Strategic, custom branding for established + growing small businesses

We’ll work together in two phases

the foundation

phase one

know your brand

First, let’s get to know your brand on a deeper level. We’ll start with a questionnaire, an in person conversation and a poll of your current audience.

This is how I’ll design a brand that gets you seen by the right people for who you are and what you do best. This will be summarized in a brief to guide the project.

Included in the brief will be:

Your Project Goal
Your Brand’s Difference

Positioning Statement
Reasons to Believe/Pillars
Summary of Target Audience
Brand Tone + Perception

Design your brand

Now that we know your brand better, your goals and who you want to reach, I can design your branding to reflect that.

We’re continuing to build the foundation of a strong brand presence through a visual identity only you could have, inspired by you and your world.

This will include:

Discovery + Direction
Design market research
Concept development

Brand Design
Logo suite
Color palette
Fonts
Brand pattern & design elements
Photography guidelines
Final Brand Guidelines

the follow through

phase two

build your brand world

Time to put that branding into action. I’ll put together a custom plan identifying the best places and ways to show up to get your business in front of the right people.

We’ll use the foundation we built to guide us in deciding what makes the most sense for your brand. Some EXAMPLES of what that might be below:

Website or landing page
Merch (sweatshirts, hats etc.)
Business cards, brochures and leave behinds
Truck wraps
Social content series
Social look & feel/ templates
Paid ads
Email campaigns
Photoshoot (product + brand)
Prop styling
Creative campaigns
Community collaborations

implement your brand

Now that we have a plan for what to make and where to show up, let’s make those things real!

This part of the project includes the design, vendor sourcing and production management for any of the assets you want to make for your brand

Cost & timeline

Projects start at $9,600

Timelines vary but range from about 2-4 months depending on how much implementation we do.

Hi, I’m Isabella — art directior, curious collaborator, aesthetic curator, delusional optimist and your P-I-C (partner in creativity).

From one intentional person to another, I know how frustrating it is when your branding just isn’t working for you anymore.

Maybe at first DIY was your only option to get your business off the ground (valid) or you got sucked into what everyone else was doing and now your branding is outdated or unaligned. (been there!)

And while perhaps it’s served you well over the years, that’s not who you are anymore! You’ve grown as a person and as a business owner. You know yourself better, what you have to offer and the expertise you bring to the table.

Your 👏 branding 👏 should 👏 match 👏 that!

As your newly appointed Partner in Creativity, I take the time to truly understand who you are and what makes you creative — translating your personality, experience and perspective into branding that prioritizes originality over what’s trending. 

And what does that leave you with? Aligned brand design that’s more connected to you and your community, so you can stop feeling stuck and frustrated and start feeling excited and inspired to show up with confidence.

Because the best branding happens when we’re not trying to fit the mold.

My style? Figuring out your style

Boston Moving Company Rebrands Without Giving Up Their Personality

more case studies coming soon, view additional work below:

The TL;DR? You’re amazing at what you do and your branding should match

So are you giving off the right vibe?

Let me help you untangle the vision in your head and organize it into branding that’s inspired by real people, real insights and the real world so you can give off the right vibes and be instantly seen and understood by the people you want to work with. If you think we’d be a good fit, fill out the form below: